Embrace The Space

The Enterprise and Social Economy team at Glasgow West Regeneration Agency recently hosted a very successful Social Marketing workshop presented by networking expert Gary Ennis from NSDesign. The workshop introduced the business benefits of the likes of Facebook, LinkedIn, Youtube and Twitter to local companies and social economy organisations operating in the Glasgow West Area. Gary demonstrated how using social media effectively was a great way to get people talking about your brand cost-effectively, as word-of-mouth recommendations are by far the best marketing tools any company can have. He also showed how to effectively integrate this into marketing activities to allow businesses to connect with their target markets.

Gary said, “Of them all, it’s Twitter that most companies want to discuss, with many businesses unaware of the true power of Twitter, thinking it’s just a hyped-up instant messenger type utility which generates a lot of “noise” and certainly not the most obvious resource for “proper” business use. But with a little knowledge on how to get the best from Twitter, it’s possible to filter out that noise, and get easy access to powerful information about what your clients are saying – about you, your brand, your competitors, their wishes, desires, likes, dislikes and more. With gazillions of people worldwide already on Twitter, and unheard of growth rates, surely even the most skeptical business owner can see the value of tapping into this mind-set”.

The businesses attending were unanimous in their appreciation of this very practical workshop and now feel confident that they can go out and embrace social media to positively benefit their businesses. If you want more information about Social Media Marketing then visit http://www.nsdesign.co.uk/social_media